Meet our Owner

Yazmeen Rigaud is the Head of Social Media and founder of YCR Collective, a social media agency built on years of experience working with major brands like Hilton, Circle K, and The Westin. With a background that spans hospitality, retail, education, travel, and QSR, she’s developed a deep understanding of what it takes to grow a brand in the digital space. While she’s proud of her work with global companies, Yazmeen discovered her true passion lies in helping small to mid-sized businesses build meaningful, results-driven social media strategies. That passion is what inspired the creation of YCR Collective—where personalized support meets industry expertise.

Connect with Yazmeen on LinkedIn

Yazmeen's Journey to YCR Collective

Yazmeen Rigaud’s journey into the world of social media began in 2017 while studying Public Relations at Middle Tennessee State University—with aspirations of becoming the next Olivia Pope (seriously!). What started as social media-based internships in Nashville with a country music firm and a sports management agency quickly sparked her passion for digital marketing and social media strategy.

After graduation, Yazmeen returned home to Charlotte, NC, where she joined The Westin Charlotte as a Social Media & PR Coordinator. There, she sharpened her skills in content creation, copywriting, paid media, and analytics—until the COVID-19 pandemic abruptly disrupted the hospitality industry in 2020.

In the midst of uncertainty, Yazmeen pivoted. She accepted a role as Digital Marketing Specialist for Charlotte-Mecklenburg Schools (CMS), where she managed district-wide social media, captured real-time content from COVID-safe school events, and even produced the “Hello CMS” podcast.

Her next chapter brought her to Circle K as the Social Media Manager for the U.S. region. Leading influencer marketing and strategy, she also launched an international partnership with Sprinklr, deepening her expertise in data-driven content and enterprise-level social.

While at Circle K, Yazmeen began freelancing—helping small businesses elevate their social presence. She quickly realized this is where her heart truly lies: working alongside passionate founders to bring bold, authentic brand stories to life.

In 2024, Yazmeen joined Hilton’s social media team, where she further refined her strategic acumen, particularly around governance and compliance, before returning to her entrepreneurial roots.

Today, she leads YCR Collective, combining years of corporate experience with a deep love for storytelling and strategy—offering brands of all sizes the tools to grow with intention.